Email Marketing Tips

10 Proven Strategies For Building A Targeted Email List With Facebook

17th Dec, 2022 — 23 min read

Are you looking to increase your email list? With Facebook, you can quickly and easily target your ideal audience and build a list of engaged subscribers. Here are 10 proven strategies to help you get started! From leveraging lookalike audiences to running lead ads, discover how to build a targeted email list with Facebook.

Introduction to Building a Targeted Email List with Facebook

An email list is one of the key components of any successful email marketing strategy, allowing businesses to build relationships with their customers and potential customers. It provides direct access to a wider audience, allowing businesses to send out targeted messages to the people most likely to engage with them.

Having an email list audience is essential for any business that wants to grow, as it allows them to increase their reach and keep customers engaged with their products and services. It also helps them to track the success of their campaigns and measure the effectiveness of their marketing strategies.

Facebook can be a powerful tool when it comes to building an email list. It enables businesses to target specific audiences and reach out to potential customers that are most likely to engage with their brand. Through Facebook Ads, businesses can target people based on their demographics, interests and behaviors, allowing them to create highly targeted campaigns. Additionally, businesses can use Facebook’s Lead Ads to capture leads directly from the platform, allowing them to build their email list without having to direct people to their website.

Building an email list with Facebook requires knowledge and understanding of the platform and its features, as well as the different targeting options available. It is important to understand how to create effective campaigns that will reach the right people, as well as how to measure the success of those campaigns. With the right approach, businesses can use Facebook to generate leads and build an email list that will help them to grow and succeed.

Utilize Custom Audiences and Lookalike Audiences

Facebook Custom Audiences and Facebook Lookalike Audiences are powerful tools for email marketing, allowing businesses to build an effective email list. Custom Audiences allow marketers to target a specific set of customers and potential customers via email, while Lookalike Audiences help businesses discover new leads and contacts that look similar to their current customers.

By using Facebook Custom Audiences, marketers are able to create a list of customers and potential customers based on the data they have collected from their website, mobile app, or other sources. This data can be used to segment audiences, build relationships, and measure the success of campaigns. Marketers can also use Custom Audiences to target people who have taken specific actions, such as visiting a website, signing up for a newsletter, or making a purchase.

Facebook Lookalike Audiences allow businesses to expand their reach by finding new customers and leads that have similar interests and behaviors to their current customers. This tool utilizes the data collected from Custom Audiences to identify new potential customers who have similar interests and behaviors to those already in the list. Marketers can then use this data to create email campaigns that are tailored to these new leads.

Overall, utilizing Facebook Custom Audiences and Lookalike Audiences is an effective way for businesses to build their email list. By using Custom Audiences to target current customers, and Lookalike Audiences to find new leads, businesses can create effective email campaigns and reach a larger audience. Additionally, using these tools helps businesses to better manage their email lists, ensuring that their messaging is tailored to the right customer segments.

To create a Facebook custom audience;

  1. Log into your Facebook Ads Manager account and select “Audiences” in the menu.
  2. Select “Create Audience” and then “Custom Audience.”
  3. Choose the type of information you want to use to create the audience. Depending on your choice, you will be asked to upload a customer list, create a website audience, use the Facebook pixel, or create an app audience.
  4. Depending on your selection, you may need to upload a customer list, enter website or app data, or select other parameters.
  5. Once you have entered the relevant information, select “Create Audience” to create your custom audience.
  6. You will then be able to save the audience for use in future campaigns.

To create a Facebook lookalike ad campaign on Facebook, you will need to follow these steps:

  1. Create an audience: Create a new audience or choose an existing one in your Facebook Ads Manager.
  2. Select Lookalike Audience: Select the “Lookalike Audience” option from the audience selection drop-down menu.
  3. Set Source Audience: Select the source audience you want to use for the lookalike ad campaign.
  4. Set Location: Choose the location where you want to target the lookalike audience.
  5. Set Size of Audience: Set the size of the lookalike audience. You can choose from 1% to 10%, depending on the size of your source audience.
  6. Set Audience Details: Select any additional details you want to use to refine your lookalike audience. This could include age, gender, interests, and behaviors.
  7. Set Budget and Schedule: Set the budget and schedule for your lookalike ad campaign.
  8. Create Ad: Create the ad for your lookalike ad campaign.
  9. Launch Campaign: Once you have completed all of the steps above, you can launch your lookalike ad campaign.

Create an Engaging Lead Magnet

Creating an effective lead magnet for your Facebook ad campaigns is an important step in driving leads, conversions, and sales. A lead magnet is an incentive you offer to potential customers in exchange for their email address, which allows you to add them to your email list and begin a relationship with them.

To begin, it’s important to understand the benefits of targeting Facebook custom audiences and lookalike audiences. Facebook custom audiences allow you to target users who have already interacted with your brand, while lookalike audiences allow you to target users similar to your existing customers. Both of these audiences can be used to create more effective lead magnets.

Once you’ve identified the most effective audiences, it’s time to create a lead magnet that will capture their attention. For example, you might offer an eBook, webinar, or coupon code to entice users to join your email list. When creating a lead magnet, be sure it adds value to the user and offers exclusive content or discounts that are not available elsewhere.

Once your lead magnet is ready, it’s time to promote it. Leverage the power of Facebook ads to get your lead magnet in front of the right people, and be sure to use compelling copy and visuals to draw attention to your offer. You can also use automated email list management tools to send out your lead magnet to those who sign up and ensure they stay up-to-date with your content.

By leveraging the power of Facebook ads, custom audiences, and lookalike audiences, you can create a highly effective lead magnet to help you expand your email list and grow your email marketing efforts. When used correctly, your lead magnet can help you generate more leads and conversions, and ultimately turn those leads into sales.

20 Lead Magnets to Maximize Your Facebook Ads:

  1. Free eBook
  2. Free Checklist
  3. Free Video Training
  4. Free Resource Guide
  5. Free Webinar
  6. Free Consultation
  7. Free Template
  8. Free Toolkit
  9. Free Coupon
  10. Free Workshop
  11. Free Trial
  12. Free Audit
  13. Free Quiz
  14. Free eBook Series
  15. Free Case Study
  16. Free Whitepaper
  17. Free Newsletter
  18. Free Discount
  19. Free Access to Exclusive Content
  20. Free Subscription to an Online Course

Leverage Organic and Paid Facebook Posts

Organic and paid posts on Facebook are both methods of reaching an audience and expanding a brand's reach. Organic posts are those posts that are created and shared by the brand on their Facebook page, while paid posts are those that are sponsored and promoted by the brand to reach a wider audience.

Using organic and paid posts on Facebook to build an email list is an effective way to grow an email list and increase email marketing success. Organic posts can be used to create content with a call to action to join an email list, such as a blog post with an email opt-in form or a post with a link to sign up for a newsletter. Paid posts are more targeted and can be used to reach a specific audience, such as a certain demographic or geographic area, who may be more likely to join an email list.

Once an email list has been built, it is important to properly manage it. This includes segmenting the list and ensuring that the emails being sent out are relevant to the list members. It is also important to measure the effectiveness of campaigns by tracking open and click-through rates, and using that data to adjust the content and frequency of emails.

By leveraging organic and paid Facebook posts to build an email list, brands can increase their email marketing success and ensure that their efforts are reaching the right audience. This will help to build relationships with customers and keep them engaged in the brand's marketing activities.

Use Ads to Promote Your Email List

Using Facebook Ads to promote your e-mail list can be an incredibly effective way to grow your email list, manage your current contacts, and reach a wider audience. As an essential component of email marketing, having a well-maintained and comprehensive email list is essential for success.

Facebook Ads offers two main strategies for building your email list: Custom Audiences and Lookalike Audiences. Custom Audiences target your existing contacts, while Lookalike Audiences reach people with similar interests and demographics.

Custom Audiences allow you to create an audience that is made up of your existing contacts. You can upload a list of contacts from a CSV file, or you can connect with an email service provider such as Mailchimp to create a list. You can also create a Custom Audience based on visitors to your website. This is an effective way to reach out to your current contacts and keep them engaged.

Lookalike Audiences allow you to target new potential customers based on the attributes of your current contacts. Using your Custom Audience, Facebook will find people who have similar interests and demographics. This is a great way to expand your reach and find new potential customers.

When using Facebook Ads to promote your email list, it is important to create a compelling ad. Make sure your ad is attractive and includes a clear call to action that encourages people to join your list. You should also consider creating multiple versions of your ad to test and see which one is most effective.

Finally, when creating your Facebook Ads, make sure to include a link to your sign-up page so that people can easily join your email list. With the right strategy and a little bit of effort, you can use Facebook Ads to effectively promote your email list and grow your business.

By the way, there are a few different Facebook ad campaign types. Most popular ones are;

  1. Reach campaigns: which are designed to increase brand awareness and reach more people with your message.
  2. Traffic campaigns: which are designed to drive people to your website or sign up page.
  3. Engagement campaigns: which are designed to increase engagement with your ad and boost your brand presence.
  4. App install campaigns: which are designed to drive people to install your app.
  5. Conversion campaigns: which are designed to drive people to take a desired action such as signing up for your email list.

Using the right combination of these campaign types can help you create an effective email list building strategy with Facebook Ads.

Employ Retargeting Ads to Increase Sign-Ups

Retargeting ads are a form of online advertising that targets users who have already visited your website or interacted with your brand in some way. The goal of retargeting ads is to bring back previous visitors to your website or app and to encourage them to complete the desired action.

When it comes to increasing sign-ups for your email marketing campaign, retargeting ads can be a powerful tool. By targeting users who have already visited your website or interacted with your brand, you can quickly and efficiently increase your sign-up rate.

One way to use retargeting ads to increase sign-ups is to create ads that focus on the benefits of being on your email list. This can include emphasizing the special offers and discounts you provide to subscribers, highlighting exclusive content that is available to subscribers, or simply reminding them of the value in joining your email list.

Another way to use retargeting ads to increase sign-ups is to create ads that focus on the ease and convenience of subscribing to your email list. By highlighting how simple it is to join your email list, you can encourage more visitors to take the next step and sign up.

Finally, you can also use retargeting ads to promote a specific feature or promotion associated with your email list. This could be a contest, a giveaway, a special offer, or any other feature associated with your email list. By promoting this feature or promotion, you can encourage more visitors to sign up and become subscribers.

By leveraging retargeting ads to increase sign-ups, you can quickly and efficiently grow your email list and increase the effectiveness of your email marketing campaigns. By targeting users who have already interacted with your brand, you can increase the chances that they will take the desired action and join your email list.

Create a Landing Page to Collect Emails

A landing page is an essential tool for email marketing and one of the most effective ways to grow an email list. Landing pages are standalone webpages that are designed to capture a visitor's information through a lead form, and then convert that visitor into a customer or subscriber. Landing pages are often used to supplement email campaigns, capture leads, and increase conversions.

When creating a landing page to collect emails, there are several critical sections that must exist for higher conversion, such as:

  1. Headline: A compelling headline should grab the attention of the visitor and explain what the offer is. It should be written in a way that resonates with the target audience and motivates them to take action.
  2. Call to Action: A call to action is the main incentive for visitors to take the desired action. It should be clear and concise, and should be placed prominently on the page.
  3. Benefits: Visitors need to be able to quickly understand why they should sign up for the offer. Listing out the benefits and features of the offer helps to explain the value and encourage sign ups.
  4. Credibility and Authority: Visitors need to trust the offer and feel secure in giving out their information. Showing testimonials, social proof, and providing a secure sign-up form helps to instill trust and confidence.

By creating a compelling landing page and making sure it includes these critical sections, businesses can effectively capture leads and convert visitors into subscribers. Email list management becomes easier, and businesses can use their email list to reach out to their target audience and increase conversions.

You don't have to be a web developer to create stunning landing pages. With the right tools, businesses of all sizes can create effective landing pages to capture leads and grow their email list.

Here are the most popular, easy-to-use and nocode landing page builder tools:

  1. Webflow
  2. Versoly
  3. WordPress and Elementor Plug-In
  4. Instapage
  5. Leadpages

Setup an Email List

Email marketing is the most effective way to nurture subscribers coming from Facebook Ads. An email list is a powerful tool for any business, allowing you to build relationships with customers, promote your products and services, and stay top-of-mind with your target audience. To set up an effective email list and nurture subscribers coming from Facebook Ads, there are a few essential steps to take.

First, you’ll need to choose an email marketing service provider. This is an important decision, as it will determine the features and functionality of your email list. There are many options available, so it’s important to do your research and find a service that best meets your needs. Popular providers include MailChimp, Constant Contact, and AWeber.

The next step is to create an opt-in form for your email list. This form should be placed on your website and linked to from your Facebook Ads. It should include an email field, as well as fields for other relevant information such as name and company. Make sure to explain why people should join your list, and clearly state any benefits such as discounts, exclusive offers, or free content.

Once your opt-in form is in place, you can start setting up your email list. You’ll need to create an automated welcome message for new subscribers, as well as a series of follow-up emails to nurture them. Make sure to include relevant content, such as helpful tips and tricks, educational articles, and product promotions. Additionally, you should set up automated email campaigns to stay in touch with your list and keep them engaged.

Finally, you’ll need to track your results to see how your email list is performing. Use analytics to monitor your open and click-through rates, and test different strategies to optimize your campaigns. This will allow you to continually improve your email list and make sure it’s delivering the results you want.

By following these steps, you can easily set up an email list to nurture subscribers coming from your Facebook Ads. With an effective email marketing strategy, you’ll be able to build relationships with your customers, increase sales, and grow your business.

There are many different email list management services on the market, but if you want to get started right away, take a look at these services and softwares:

  1. Octeth (self-hosted)
  2. Sendloop
  3. MailChimp
  4. Constant Contact
  5. AWeber
  6. GetResponse
  7. ConvertKit
  8. SendinBlue
  9. MailerLite
  10. ActiveCampaign

Each of these services offers a range of features and price points, so it’s important to find the one that best suits your needs. With the right email list management service, you’ll be able to easily create, manage, and track your email campaigns, allowing you to nurture and grow your subscribers from Facebook Ads.

Take Advantage of Facebook Live Streams

Facebook Live Streams are one of the most effective ways to grow your email list. By streaming live videos on Facebook, you can engage with your audience in real-time and encourage viewers to sign up to your email list.

Facebook Live Streams provide a unique opportunity to create an interactive and engaging experience with your audience. You can use the platform to share valuable content, answer questions, and build relationships with viewers. Additionally, you can use Facebook Live Streams to promote special offers, discounts, and other incentives that will encourage viewers to join your email list.

Email list management is an important part of any email marketing campaign. By taking advantage of Facebook Live Streams, you can easily add new subscribers to your email list, as well as reach new audiences. You can also use Facebook Live Streams to update existing subscribers on the latest offers and promotions.

It's important to remember that Facebook Live Streams are not just a one-time event. You should regularly schedule live streams to keep your audience engaged and ensure that your email list continues to grow. Additionally, you should use analytics to track the performance of your live streams and optimize your content for maximum engagement.

By taking advantage of Facebook Live Streams, you can easily grow your email list and improve your email marketing campaigns. With the right strategies and tools, you can reach new audiences and keep your existing subscribers informed and engaged.

Create Contests and Giveaways

Facebook Ads are a great way to run contests and giveaways to drive email marketing and list management. They can be used to target specific audiences, increase brand awareness, and capture email addresses.

When running a contest or giveaway, the first step is to create an advertising campaign and set a budget. You’ll want to define the goal of the campaign, whether it’s to attract new fans, increase brand awareness, or capture email addresses. Then, you’ll need to create an ad that describes the contest or giveaway and encourages people to enter. You’ll also want to include a call-to-action (CTA) and a link that directs users to a landing page.

The landing page should include a form for users to enter their contact information, such as their email address. You can use this information to build an email list and target potential customers. Once the form is filled out, users should be directed to a thank-you page. This page should display the terms and conditions of the contest or giveaway and provide information on how to claim the prize.

To ensure the success of your contest or giveaway, it’s important to promote it across all of your social media channels. This will help you reach a larger audience and will ensure that your contest or giveaway is seen by as many people as possible.

Here are 20 examples for contests and giveaways you can run on your Facebook ad campaigns:

  1. Photo Contest: Ask users to submit photos related to your brand and pick a winner.
  2. Video Contest: Ask users to submit a video related to your brand and pick a winner.
  3. Sweepstakes: Offer a prize to one or more random entrants.
  4. Referral Contest: Offer a reward to customers who refer their friends.
  5. Shopping Spree Sweepstakes: Give away a shopping spree to one lucky winner.
  6. Quiz Contest: Ask users to answer a few questions and pick a winner.
  7. Trivia Contest: Ask users to answer trivia questions and pick a winner.
  8. Caption Contest: Ask users to submit captions and pick a winner.
  9. Recycle & Win Contest: Ask users to collect and submit recycle items and pick a winner.
  10. Free Product Giveaway: Give away products for free to a select number of entrants.
  11. Free Service Giveaway: Give away a service for free to a select number of entrants.
  12. Gift Card Giveaway: Give away gift cards to one or more random entrants.
  13. Discount Code Giveaway: Give away discount codes to a select number of entrants.
  14. Mystery Gift Contest: Give away a mystery gift to one lucky winner.
  15. Matching Game Contest: Ask users to match items and pick a winner.
  16. Online Scavenger Hunt: Ask users to find items online and pick a winner.
  17. Online Puzzle Contest: Ask users to solve a puzzle and pick a winner.
  18. Trivia Showdown: Ask users to answer trivia questions and pick a winner.
  19. Virtual Race: Ask users to complete a virtual race and pick a winner.
  20. Charitable Donation Contest: Ask users to donate to a charity and pick a winner.

By running contests and giveaways on Facebook Ads, you can increase your email list and capture valuable customer data. It’s a great way to drive email marketing and list management.

Measure Your Results and Adjust Your Strategies

Email marketing is an essential part of any business’s marketing strategy. But without the ability to measure the results of your Facebook ads and adjust your strategies, you won’t be able to grow your email list as effectively.

To get the most out of your campaigns, you need to track the performance of your ads and use that data to adjust the strategy and increase the effectiveness of your campaigns. Here are some tips for measuring and adjusting your Facebook ad results to grow your email list better:

  1. Analyze Your Cost Per Lead: Monitor your Cost Per Lead (CPL) to get an understanding of how much it costs you to acquire a new lead. This will help you determine if your campaigns are effective and if you’re getting a good return on your investment.
  2. Track Your Conversion Rates: Keep an eye on your conversion rates to determine how effective your campaigns are. If you notice that your campaigns are not converting as well as you’d like, adjust your strategies to see if you can improve the results.
  3. Monitor Your Clicks and Engagement Rates: Track your clicks and engagement rates to see how people are engaging with your ads and content. If people aren’t clicking or engaging with your ads, it could be a sign that you need to make some changes to your campaigns.
  4. Use Split Testing: Split testing is a great way to find out what works and what doesn’t. Try different ad copy, images, and calls to action to see which ones perform the best and adjust your campaigns accordingly.
  5. Optimize Your Content: Optimize your content to ensure it’s targeted and resonates with your audience. Make sure your content is relevant and engaging to ensure it’s seen and clicked on.

By measuring your Facebook ad results and adjusting your strategies, you can optimize your campaigns and grow your email list more effectively. Keep track of your CPL, conversion rates, clicks, and engagement rates to get an understanding of how your campaigns are performing. Use split testing to find out what works and what doesn’t, and optimize your content to ensure it resonates with your audience. By doing this, you’ll be able to get the most out of your email list management strategies and reach your goals.

Related Articles

Octeth On-Premise Email Marketing Software

Recent articles

We publish a few email marketing articles every week.

Email Marketing Tips

Create Attention-Grabbing Email Subject Lines: 5 Simple Tips

6 min read

I know it's difficult to stand out in a crowded inbox. That's why I'm here to share 5 simple tips to help you create attention-grabbing email subject lines. From keeping it short and descriptive to setting a sense of urgency, these tips can help you make your emails stand out from the rest. With these tips, you'll be able to create more effective subject lines and grab your reader's attention.

Email Deliverability

Blacklist Basics: How To Check Your Email Sender Domains And IP Addresses

9 min read

Email marketing is an effective way to reach potential customers. But, if your sender domain or IP address is blacklisted, it can hurt your delivery success rate. It's important to regularly check for blacklists. This article will explain what blacklisting is, the types of blacklists, how to scan for them, and what services to use. With this information, you can ensure your emails get to their destination without issue.

Email Marketing Tips

Email Headers 101: What They Are And Why They Matter

12 min read

Email headers may seem like a small, insignificant part of our daily correspondence, but they play a crucial role in the delivery and security of our messages. From routing messages to detecting spam, email headers are the unsung heroes of the digital world. In this article, we will explore the ins and outs of email headers, from what they are and what information they contain, to how they keep your inbox secure and how to access them on popular email clients. Don't let these overlooked details slip by any longer, read on to master the art of email headers.

Subscribe to our newsletter

The latest email marketing news, articles, and resources, sent to your inbox weekly.