Email Marketing Tips
15th Nov, 2022 — 5 min read
Are you struggling about low email click through rates? Do you feel that your emails can generate more clicks? If yes, then you have come to the right place. In this article, we will be discussing five easy steps which can help you improve your email click-through rates. By following these steps, you can make your emails more clickable and generate more leads. So, let's get started!
You want people to actually read the emails you send them, right? But sometimes it feels like your messages are falling on deaf ears. If your open and click-through rates are low, don't despair – there are some easy steps you can take to turn things around.
Email click-through rate (CTR) is a metric that measures how often people who receive your email click on a link inside it. A low CTR could mean that your email list is full of inactive subscribers, that your subject lines aren't effective, or that your content isn't interesting.
Assuming that you have validated your email list and filtered out any inactive (or idle) subscribers, let's dive into 5 easy steps that can be applied in minutes and increase your click-through rate.
If you're not already tracking your email campaigns, you should be. Knowing your average open and click-through rates is essential when trying to improve any email marketing campaign.
Here's a quick overview of where to find your average email open and click-through rates.
Open rate is the percentage of subscribers who open your email. You can find your average open rate in your email marketing platform's reporting.
Click-through rate is the percentage of subscribers who click on a link in your email. To calculate your average click-through rate, divide the number of people who clicked on a link in your email by the number of people who received it.
For example, say your email has a 20% open rate and a 10% click-through rate. To figure out your click-through rate, take the number of people who clicked on a link in your email (10%) and divide it by the number of people who received the email (20%). This will give you the average click-through rate of your email.
Now that you know your average open and click-through rates, you can start experimenting with different strategies to see what works best for your audience.
Your "From" name is the name that appears in the "From" field of your email. When you send an email to your list, your recipients will see your "From" name before they see the subject line.
Your "From" name should be something that your subscribers will recognize and trust. If your "From" name is something generic like " info@example.com" or " info@example.com," your email is more likely to end up in the spam folder.
Make sure that you keep your "From" name unchanged. Use the same "From" name on all your email deliveries.
Your subject line is the first thing that your subscribers see when they receive your email. A great subject line can make the difference between an email that's opened and one that's deleted without being opened.
To write great subject lines, keep these tips in mind:
Keep it short and to the point. Your subject line should be no more than 50 characters long.
Your subject line should be no more than 50 characters long. Use actionable language. Use words like " download," " save," and " buy" in your subject line.
Use words like " download," " save," and " buy" in your subject line. Personalize your subject line. Use the recipient's first name or city in your subject line.
Use the recipient's first name or city in your subject line. Use numbers and symbols. Use numbers and symbols in your subject line to make it stand out.
Use numbers and symbols in your subject line to make it stand out. Test your subject lines. Test different subject lines to see which ones get the most opens.
Your email should be short and to the point. The longer your email, the less likely your subscribers are to read it.
A good rule of thumb is to keep your emails under 500 words. If you have a lot to say, consider breaking your email up into multiple emails.
Images can be a great way to break up your email and make it more visually appealing. However, too many images can make your email look like spam.
A good rule of thumb is to use one image for every 100 words in your email. So, if your email is 500 words long, you should use 5 images.
To make sure your images don't trigger spam filters, use alt text. Alt text is the text that appears when an image doesn't load.
To add alt text to an image in your email, select the image and click on the " Add Alt Text" button.
If you're not happy with your email open and click-through rates, don't despair. There are some easy steps you can take to improve your results.
Start by figuring out what's working and what's not. Use a "From" name that gets attention. Write great subject lines. Keep your emails short and sweet. Use images sparingly.
By following these tips, you can improve your email open and click-through rates and get more people to read your emails.
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