Email Marketing Tips

Proven Email Marketing Strategies To Increase Email Open Rates During December Special Days

29th Nov, 2022 — 10 min read

With the holiday season quickly approaching, it’s time to start thinking about your email marketing strategies for December. The key to success is understanding how to leverage December’s special days to create engaging content and reach out to your audience in a meaningful way. By following proven email marketing strategies, you can increase your open rates and maximize your ROI this December. Are you ready to get started?


Email marketing is one of the most effective ways to reach out to your audience and increase your brand’s visibility. Many businesses leverage email campaigns to promote their products and services during the holiday season. With December special days like Christmas, Hanukkah, and New Year’s just around the corner, it’s important to maximize the potential of your email marketing campaigns to reach out to your customers. In this article, we will discuss proven email marketing strategies that can help you increase your email open rates during December special days.

December's Special Days

December is a festive month and it is the time of the year when people are looking to find great deals and discounts. To make the most of your email marketing efforts during the December holidays, it is important to be aware of the special days and events occurring during the month.

Some of the important special days during December include Christmas, New Year's Eve, Boxing Day, and Hanukkah. It is important to understand the significance of these holidays and how to create emails that will be relevant to your audience. For example, emails about Christmas should focus on family and holiday cheer, while emails about New Year's Eve could focus on resolutions and goal-setting.

You should also be aware of other special days that might be relevant to your audience such as National Cookie Day, National Ugly Sweater Day, and National Chocolate Day. These days can provide great opportunities to create fun, engaging emails for your subscribers.

  • Christmas is on the 25th,
  • New Year's Eve is on the 31st,
  • Boxing Day is on the 26th,
  • and Hanukkah is from the 10th-18th.
  • National Cookie Day is on the 4th,
  • National Ugly Sweater Day is on the 17th,
  • and National Chocolate Day is on the 28th.

It is important to recognize that some days may not be relevant to your audience and should be avoided. Be sure to research the days and events that are important to your subscribers and tailor your emails accordingly. With the right strategy, you can make the most of the December special days and increase open rates for your emails.

Advantages of Email Marketing In December

December is one of the most important months for businesses and marketers, as it is a time for holiday promotions, special offers, and end-of-year sales. During this time, email marketing is a powerful tool for increasing open rates and conversions.

Email marketing allows businesses to reach out to a wide range of customers, including current ones and potential ones. Unlike traditional marketing campaigns, email marketing is cost-effective, easy to track, and easy to measure. It also allows businesses to target their campaigns to specific audiences and measure the results.

Additionally, email marketing is a great tool for building relationships with customers. It allows businesses to send personalized messages, learn more about their customers, and keep in touch with them over time. This helps to build loyalty and trust, which leads to higher conversion rates.

Email marketing offers businesses the opportunity to stand out from the competition during the December holiday season. With the right strategy and creative content, businesses can create emails that will make a lasting impression and increase open rates.

Creating Engaging Content for Your December Email Marketing Campaigns

Creating engaging content for your December email marketing campaigns is essential to keep your audience interested. During the holiday season, it is important to make sure your content stands out from the competition. Here are some tips for creating engaging content for your December email marketing campaigns:

  • Use festive images and graphics: It’s the holidays, so why not take advantage of it? Use festive imagery to make your emails stand out and capture your readers’ attention.
  • Think outside the box: Try to come up with creative ideas that will grab your audience’s attention. Think of ways to make your content unique and interesting.
  • Personalize your content: Personalized content helps to engage your readers and make them feel like they’re part of the conversation. Use the data you have on your customers to create personalized emails.
  • Add a sense of urgency: Adding a sense of urgency can help to increase open rates and encourage people to act quickly. For example, you can offer a limited-time discount or a special one-day deal.
  • Use incentives to encourage action: Offering incentives, such as discounts or free gifts, can help to encourage people to take action.
  • Use storytelling: Storytelling is a great way to engage your readers and make them feel connected to your brand. Try to tell a compelling story that will capture your audience’s attention.
  • Keep it short and sweet: People don’t have a lot of time to read long emails. Keep your content short and to the point so people don’t get bored.
  • Use humor: People love to laugh, so don’t be afraid to use humor in your emails. It’s a great way to break up the monotony and keep your readers engaged.

By following these tips and creating engaging content for your December email marketing campaigns, you can increase open rates and drive more sales.

Reaching Out to Your Audience During Special Days

Reaching out to your audience during December Special Days is an important part of boosting your email open rates. With the right strategies, you can connect with your customers in a meaningful way and increase the likelihood that they will engage with your emails.

Start by researching the different special days that occur in December. You can find a variety of days that are celebrated during the month, including Christmas, Hanukkah, Kwanzaa, and New Year’s Eve. You can also find special days related to your industry or niche that are celebrated during this time of year.

Next, create a plan for how you’ll reach out to your audience on each of these special days. Consider using email marketing campaigns to create special promotions related to the day and to share relevant content. You can also use social media to create posts related to the special day and to encourage your followers to engage with your emails.

Consider using email segmentation to send out personalized emails to your different customer segments. Personalizing your emails can help to increase engagement and make your messages stand out from the competition.

By taking the time to research special days and create a plan to reach out to your audience, you can increase your email open rates during December and make the most of the holiday season.

Tips to Increase Open Rates During December Special Days

With the holiday season in full swing, it’s time to start thinking about how to increase open rates during December special days. By utilizing email marketing, you can reach out to your customers and create a positive experience that will keep them coming back. Here are some tips to help you do just that:

  • Personalize Your Emails: Personalization is key when it comes to email marketing. Try to include the recipient’s first name in the subject line to make it more personal. You can also segment your email lists by interests or demographics to make sure the content of your emails is tailored for each segment.
  • Offering Discounts & Specials: Everyone loves a good deal and special offers can be a great way to get people to open your emails. Offer discounts or special promotions that are only valid during the holiday season to make them even more attractive.
  • Time Your Emails: Make sure to time your emails for when your audience is most likely to be online. If you’re targeting a global audience, consider sending emails at different times to reach different markets.
  • Use Automation: Automation can be a great way to personalize your emails and ensure that they are sent out at the right time. Use automation to send emails to your contacts on their birthdays, anniversaries, or other special occasions.
  • Use Engaging Content: Content is key when it comes to email marketing. Create content that is engaging and relevant to your audience. Aim to provide valuable information that your customers will find useful and relevant.
  • Verify Your Email List: Make sure the emails you send out are actually going to the right people. Take the time to verify your email list to ensure that the emails you’re sending out are being received by the right people.
  • Differentiate Your Email Subject Lines: Make sure your email subject lines stand out from the rest. Try to avoid generic subject lines and use words that will grab the reader’s attention.
  • Keep Your Emails Focused: Don’t try to include too much information in one email. Keep your emails focused on one topic and make sure it’s easy for the reader to digest.

By following these tips, you can increase open rates during December special days and make sure that your email marketing efforts are successful.

Segmenting Your Email List For December Email Marketing Campaigns

Segmenting your email list is an important step to ensure your December email marketing campaigns are successful. Segmenting your list allows you to target specific groups and create tailored messages that are relevant to them. This can help to increase open rates and increase engagement with your emails.

When segmenting your list, you should consider factors such as demographics, interests, location and past interactions with your brand. This will help you create more personalized messages that are tailored to each segment.

You can also use segmenting to target customers who have made a purchase during the holiday season, and those who have not. This can help you create campaigns that encourage customers to make a purchase, as well as campaigns that thank customers for their loyalty.

Additionally, you can use segmenting to target customers who have interacted with your emails in the past and those who have not. This allows you to create campaigns that focus on engaging those who have not yet interacted with your emails.

By taking the time to segment your list, you can ensure your December email marketing campaigns are targeted and effective. This will help to increase open rates and engagement, and ultimately lead to more successful email campaigns.


Email marketing is an effective way to reach out to your customers during special occasions like December.

By creating engaging content, segmenting your email list, automating your campaigns, and analyzing the results, you can increase email open rates. You should also use the strategies outlined in this article to ensure that you're maximizing your email marketing efforts during December special days.

By using these proven strategies, you can ensure that your email campaigns are successful and your customers are engaged.

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