Email Marketing Software Reviews
29th Dec, 2022 — 9 min read
If you're considering using an email marketing platform to grow your business, you may be wondering which platform is the best fit for your needs. In this article, we'll compare Mailerlite and Convertkit to help you make an informed decision. We'll cover the features, pricing, and pros and cons of each platform to help you choose the right one for your business.
If you're running a business, you know how important it is to stay in touch with your customers and keep them informed about your products or services. Email marketing is a powerful way to do this, and there are many platforms available to help you create and send emails to your subscribers.
Two of the most popular email marketing platforms are Mailerlite and Convertkit. Both platforms offer a wide range of features and tools to help you create and send professional-looking emails, automate your marketing campaigns, and track the results of your efforts. But which platform is the best fit for your business?
In this article, we'll compare Mailerlite and Convertkit to help you decide which one is right for you. We'll cover the key features of each platform, their pricing plans, and the pros and cons of each one. By the end of this article, you should have a good understanding of which platform is the best choice for your business, based on your specific needs and goals.
Mailerlite and Convertkit are both email marketing platforms that offer a wide range of features to help businesses of all sizes create and send professional-looking emails, automate their marketing campaigns, and track the results of their efforts. However, each platform has a slightly different focus and target user base.
Mailerlite is designed for small businesses and bloggers who want an easy-to-use platform with a wide range of features. It offers a range of templates and design tools to help users create visually appealing emails, as well as automation tools to help them send targeted campaigns to the right audience at the right time. It also includes a variety of integrations with other popular marketing and sales tools, such as Google Analytics and Salesforce.
Some key features of Mailerlite include:
Convertkit is designed for bloggers and online creators who want to grow their email list and build a loyal audience. It offers a range of features to help users create opt-in forms and landing pages, segment their email list, and automate their email marketing campaigns. It also includes integrations with popular blogging platforms and e-commerce tools, such as WordPress and Shopify.
Some key features of Convertkit include:
In summary, Mailerlite and Convertkit both offer a wide range of features to help businesses create and send professional-looking emails, automate their marketing campaigns, and track the results of their efforts. While both platforms are suitable for small businesses and bloggers, Mailerlite is more comprehensive and offers a wider range of features, while Convertkit is more focused on list building and email automation for bloggers and online creators.
Now that we've covered the features of each platform, let's take a look at their pricing plans and see how they compare.
When it comes to pricing, Mailerlite and Convertkit have slightly different approaches.
Mailerlite offers a range of pricing tiers based on the number of subscribers you have. The basic plan is free and includes all of the key features of the platform, such as email templates, automation tools, and integrations. As your subscriber list grows, you can upgrade to a paid plan to access additional features and support. Paid plans start at $10 per month for up to 1,000 subscribers and go up to $50 per month for up to 50,000 subscribers. There are also additional fees for certain features, such as landing pages and forms, and for sending SMS messages.
One of the main advantages of Mailerlite's pricing is that it's very transparent. You can see exactly what features are included in each plan and how much each one costs, which makes it easy to compare different options and choose the right one for your business. Additionally, the basic plan is free and includes a lot of features, so you can try out the platform before committing to a paid plan.
On the other hand, Convertkit has a different pricing structure that's based on the number of forms and sequences you have. The basic plan is $29 per month and includes all of the key features of the platform, such as opt-in forms, landing pages, and automation tools. As you add more forms and sequences, you can upgrade to a higher-priced plan to access additional features and support. Paid plans start at $49 per month for up to 3,000 subscribers and go up to $599 per month for up to 150,000 subscribers.
One of the main advantages of Convertkit's pricing is that it's very flexible. You can customize your plan based on your specific needs and goals, and you only pay for the features you use. However, the pricing can be somewhat confusing, and it's not always clear what features are included in each plan, so it may be more difficult to compare different options and choose the right one for your business.
When it comes to comparing the pros and cons of Mailerlite and Convertkit, there are a few key factors to consider. Here's a side-by-side comparison of the main advantages and disadvantages of each platform:
Pros:
Cons:
Some advanced features come at an additional cost
Limited customization options for opt-in forms
No integration with popular e-commerce platforms like Shopify
Pros:
Cons:
As you can see, both Mailerlite and Convertkit have their own unique strengths and weaknesses. Mailerlite is a more comprehensive platform with a wide range of features and tools, but it may be more expensive for users who need access to advanced features. Convertkit is a more flexible platform with customizable opt-in forms and integration with popular blogging and e-commerce platforms, but it may not offer as many features as Mailerlite.
In this article, we've compared Mailerlite and Convertkit, two of the most popular email marketing platforms on the market. We've covered the key features of each platform, their pricing plans, and the pros and cons of each one.
So which platform is the best fit for your business?
If you're a small business or blogger looking for a comprehensive email marketing platform with a wide range of features and tools, Mailerlite might be the right choice for you. It offers a range of templates and design tools to help you create visually appealing emails, as well as automation tools to help you send targeted campaigns to the right audience at the right time. It also includes a variety of integrations with other popular marketing and sales tools, such as Google Analytics and Salesforce.
On the other hand, if you're a blogger or online creator looking to grow your email list and build a loyal audience, Convertkit might be the better option. It offers a range of features to help you create opt-in forms and landing pages, segment your email list, and automate your email marketing campaigns. It also includes integrations with popular blogging platforms and e-commerce tools, such as WordPress and Shopify.
Ultimately, the right email marketing platform for you will depend on your specific needs and goals. Both Mailerlite and Convertkit are excellent choices, and the best one for you will depend on the features you need, the price you're willing to pay, and the type of business you have.
In addition to the features and pricing considerations we've covered in this article, there are a few other things to keep in mind when choosing an email marketing platform. Here are a few bonus tips to help you get the most out of your email marketing efforts:
Recent articles
We publish a few email marketing articles every week.
Subscribe to our newsletter
The latest email marketing news, articles, and resources, sent to your inbox weekly.