Email Deliverability
20th Nov, 2022 — 5 min read
There are a number of things you can do to improve your email deliverability, including maintaining a good sender reputation, using a professional email marketing service, and making sure that your email server is configured properly.
Email deliverability is a hot topic in the email marketing world. It seems like every month there’s a new article published on the subject. In this post, we’re going to take a deep dive into what email deliverability is, how it works, and how you can set it up for your business.
Email deliverability is the ability of an email to reach the inbox of its intended recipient. This is opposed to the email being blocked by a spam filter or going to the recipient’s junk folder.
There are a number of factors that influence email deliverability, such as the sender’s reputation, the quality of the email content, and the email server configuration.
Email deliverability works by using a system of checks and balances to determine whether an email should be delivered to the inbox or not.
On the sending side, there are a number of factors that go into ensuring good email deliverability. These include things like maintaining a good sender reputation, having a valid email address, and using a professional email marketing service.
On the receiving side, there are a number of factors that can affect email deliverability as well. These include things like the recipient’s spam settings, whether the email address is valid, and whether the email server is configured properly.
There are a number of things you can do to improve your email deliverability.
First, you should make sure that you have a good sender reputation. You can do this by ensuring that you only send emails to people who have opted in to receive them, and by making sure that your emails are high quality and relevant to the recipient.
Second, you should use a professional email marketing service. This will help to ensure that your emails are properly formatted and that they are delivered to the right people.
Third, you should make sure that your email server is configured properly. This includes things like setting up SPF and DKIM records, and making sure that your server is not on any blacklists.
Email deliverability is a subset of email marketing. Email marketing is the process of sending emails with the intention of promoting a product or service. Email deliverability is the ability of those emails to actually reach the intended recipient.
Email deliverability is important because it directly impacts the effectiveness of your email marketing. If your emails are not reaching the inbox, they are not going to be seen by the people you are trying to reach. This will ultimately lead to fewer sales and less success for your business.
There are a number of ways to test your email deliverability.
One way is to use a service like Email on Acid or Litmus. These services will send your email to a number of different email servers and test to see if it is delivered to the inbox or not.
Another way is to set up a separate email account with a free service like Gmail or Yahoo. Then, send yourself an email and see if it arrives in the inbox or not.
Finally, you can ask your email marketing service if they offer any deliverability testing tools.
There are a number of common email deliverability problems.
One problem is that the email is sent to a non-existent email address. This can happen if you have typos in your email list or if people have unsubscribed from your list but you are still sending them emails.
Another problem is that the email is sent to a spam trap. This is an email address that is specifically designed to catch spam emails. If you send an email to a spam trap, it will damage your sender reputation and make it more difficult for your emails to reach the inbox in the future.
Finally, another common problem is that the email is sent to an inbox that is full. This can happen if the recipient has a lot of emails in their inbox and yours is just one of many. In this case, your email may be automatically deleted by the email server.
Email deliverability has a direct impact on your business. If your emails are not reaching the inbox, you are not going to be able to reach your target audience. This will ultimately lead to fewer sales and less success for your business.
There are a number of things you can do to ensure good email deliverability for your business.
First, you should make sure that you have a good sender reputation. You can do this by ensuring that you only send emails to people who have opted in to receive them, and by making sure that your emails are high quality and relevant to the recipient.
Second, you should use a professional email marketing service. This will help to ensure that your emails are properly formatted and that they are delivered to the right people.
Third, you should make sure that your email server is configured properly. This includes things like setting up SPF and DKIM records, and making sure that your server is not on any blacklists.
Email deliverability is a critical part of email marketing. If your emails are not reaching the inbox, you are not going to be able to reach your target audience. This will ultimately lead to fewer sales and less success for your business. There are a number of things you can do to ensure good email deliverability for your business, including maintaining a good sender reputation, using a professional email marketing service, and making sure that your email server is configured properly.
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