Email Marketing Articles

Should You Send HTML Or Plain Text Emails?

8th Oct, 2022 — 3 min read

There are pros and cons to both HTML and plain text email. It really depends on your audience and what you're trying to achieve with your email. Here are some guidelines to help you decide which email type is best for your situation.

Should You Send HTML Or Plain Text Emails?

The short answer is: it depends.

On the one hand, HTML emails can be more visually appealing and can include links, graphics, and even animation. On the other hand, plain text emails are generally considered to be more "personal" and "friendly."

So which is the right choice for you?

It really depends on your audience and your goals. In general, HTML emails are more appropriate for business or promotional purposes, while plain text emails are better for personal or relationship-building purposes.

Here are some things to keep in mind when making your decision:

  • Your audience: Are they more likely to appreciate a visual, engaging email, or a simple, personal message?

  • Your goals: Are you trying to sell something, or build a relationship?

  • Your brand: Does your brand lend itself to a more formal, business-like approach, or a more casual, friendly approach?

  • Your skills: Are you comfortable creating HTML emails, or do you prefer to keep things simple?

Once you've considered all of these factors, you should have a good idea of whether HTML or plain text emails are right for you.

The Benefits Of HTML Emails

If you're like most people, you probably get a lot of email. In fact, according to a recent study, the average person spends nearly two and a half hours every day checking their email. That's a lot of time!

And if you're a business owner, you know that email is a great way to stay in touch with your customers and prospects. It's a quick, easy, and inexpensive way to stay top of mind and build relationships.

But did you know that you can use HTML email to make your messages even more effective?

HTML email is simply email that uses HTML code to format the message. This means that you can use different fonts, colors, and images to make your message more visually appealing.

And when your message is more visually appealing, it's more likely to be read and acted upon.

In fact, HTML email has been shown to increase click-through rates by up to 30%. That means if you're not using HTML email, you could be missing out on a lot of business!

So if you're not using HTML email, why not give it a try? It's easy to do, and it could make a big difference in the success of your business.

The Benefits Of Plain Text Emails

Plain text emails are easy to read and can be read on any email client or device. They are also less likely to be caught by spam filters.

Plain text emails are also less likely to annoy recipients with their formatting. Many people prefer plain text emails because they are less intrusive and can be read quickly.

Finally, plain text emails tend to have a more personal touch than HTML emails. This is because they are less formal and can be customized more easily.

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